General Motors sold its European unit Opel/Vauxhall earlier this year, but may return to the region not as a seller of mass-market cars, but possibly offering self-driving technology or mobility as a service, CEO Mary Barra said.
“Nothing keeps us from going back to Europe,” she said at an Automotive Press Association event. It’s “absolutely” possible. GM sold its money-losing European unit to France’s PSA Group earlier this year as part of a strategy to pull out of weak markets.
The withdrawal from Europe comes as the more than century-old automaker tries to reinvent itself as a tech-savvy manufacturer able to compete with the likes of Uber Technologies or Alphabet’s Waymo. Barra has been investing more in self-driving cars, electric vehicle tech and ride-sharing services, with the push into new mobility areas sending GM shares on a tear in the second half of the year.
The automaker showed off its self-driving Bolt in San Francisco last month and said it will have them ready for ride-sharing or ride-hailing services in 2019.