KIA MOTORS CZECH started a campaign focused exclusively on the Czech Republic.
From 11 February 2013 Kia presents through TV spots online, print and present zhe Venga, Rio and Picanto models through purely local campaigns.
"The new spot is not built on our previous verse. This time we chose a relaxed form of communication and the very concept of spot and campaign distinguishes us from the competition," says Martin Jirásková, marketing director of KIA MOTORS CZECH.
Producer and author of the spot is the company Medea Creativity. Media agency Medea provides the media space.