Skoda’s lack of chips can complicate production
1.February 2021

Škoda Auto, the automaker from Mladá Boleslav, has faced a shortage of chips as part of its bulk equipment in its cars. This could lead to interruptions or cuts to production of some models, said Martina Gillichová, a spokeswoman for Škoda Auto, last week.

Skoda CEO seeks to calm fears about push downmarket
21.October 2019

Skoda has sought to reassure its employees after reports suggested that its owner, Volkswagen Group, is considering repositioning the brand downward to compete with low-cost marques such as Renault’s Dacia.

Skoda narrows choice for new European car plant
15.March 2019

Skoda is close to choosing the location for a new factory with Serbia emerging as the favorite. Speculation about the plant’s location has been intense since Skoda’s parent, VW Group, said it wanted to build factory in eastern Europe, with Skoda likely to take the lead.

Škoda continues on course for growth in July
14.August 2018

Škoda made a strong start to the second half of the year, delivering 99,700 vehicles to customers worldwide in July, and exceeding last year’s car deliveries by 14.6%. Alongside Europe (+15.7%), ŠKODA made considerable gains in Russia (+24.7%), China (+13.9%) and India (+12.7%).

Škoda marketing communication to OPTIMIST and thjnk
3.August 2018

ŠKODA AUTO has awarded its international marketing communication account to a collaboration between the agencies OPTIMIST and thjnk. They entered the competitive tender process together and were convincing with their pitch.

Skoda aims to end VW Group’s India failures
10.July 2018

The Volkswagen Group is making its biggest bet yet in India after announcing that its Skoda brand will spend 1 billion euros ($1.16 billion) in the country developing and building new models both for Skoda and the other VW brands.

Škoda students designed new SUV
7.May 2018

Students from the ŠKODA AUTO Vocational School have demonstrated their design skills this year too. The trainees’ concept car, an open-top ŠKODA KAROQ, is based on the production version of the compact SUV.

ŠKODA has a new head of marketing
27.April 2018

Marc-Andreas Brinkmann is the new Head of Marketing at ŠKODA AUTO. The 43-year-old has already worked in numerous international leadership roles in marketing and has years of experience in the automotive industry.